How to increase consumer brand awareness for wallpaper? How do the wallpaper industry's ability to innovate, how to deal with plagiarism and imitation of the phenomenon? Faced with the problems of the wallpaper industry, wallpaper Let us look at Xin Wang, general manager of Kang Jiaxiang to do a comprehensive analysis of existing wallpaper industry. 


 Why the existing Chinese wallpaper market, home improvement, the use of penetration is not high? 

 In fact, the wallpaper in the early Chinese, probably in the 1980s when civil penetration is quite high. Later, due to the construction, environmental protection, as well as the useful life of the problem, resulting in wallpaper for some time in the doldrums in recent years the promotion of the industry, wallpaper above the civilian market, in particular, the proportion of house decoration is relatively high. 

 The low utilization rate of a considerable degree by wallpaper brand awareness is not high impact. If you take compared to wallpaper and paint in the paint in this area, more attention is the relatively high profile brand, compared wallpaper for more. Believe that through the next two to three years of development, there are a number of leading brands out, more consumers are willing to use wallpaper products. 

 How to increase consumer brand awareness for wallpaper? 

 Wallpaper companies, with a clear future direction of development is very important. In the brand, regardless of brand renovation for engineering, or for the civilian market, brand, or for high-end designer brand, clear distinction needs to be done. Can choose to use this for the civilian market, store, and good after-sales service system, is included in the product quality as well as environmental factors, price positioning interval to achieve transparency. This direction so that more consumers understand the brand, I believe the brand to choose this brand. Shanghai Xin Wang wallpaper to do is moving in this direction. If there are more brands within the industry also do toward this, believe wallpaper leadership brand will soon appear on the market. 


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 Edit: Rome, Italy Wallpaper Website: www.ruome.com